More customers from the same traffic
Every visitor costs something to attract — ads, SEO, campaigns. If the page loads slowly, the form is awkward or the order button gets lost on a phone, that investment is wasted. Improving usability and speed is often the cheapest way to get more enquiries and orders without more traffic.
We work with company websites, online stores and web applications. We start with data and measurements and make the changes with the biggest impact first. If you run a PrestaShop store, see also our PrestaShop store optimisation.
What we do
UX audit
We analyse user paths, forms and navigation to find the places where visitors give up.
Core Web Vitals
We improve the speed and stability metrics Google uses to assess pages.
Usability testing
We check how real users complete key tasks and where they run into difficulties.
Redesigning key screens
We improve the most important places: the home page, product pages, cart and forms.
Conversion optimisation
We remove obstacles on the way to a purchase or enquiry and strengthen what convinces customers.
Performance monitoring
We regularly measure the site’s speed and stability so new content and features do not degrade it.
What we base decisions on
UX changes should not come from personal taste but from data about how people actually use the site. That is why we combine several sources of information.
Analytics data
Traffic, paths and drop-offs from Google Analytics 4 show where the site loses visitors.
Performance measurements
Lab and real-user Core Web Vitals results show what slows the page down.
User paths
We go through key processes step by step, just as your customers do.
Accessibility
We check contrast, readability, keyboard navigation and element labels so the site is comfortable for everyone.
Mobile devices
We test the site on phones, where usability problems are felt the most.
Variant testing
When traffic allows, we compare solutions in A/B tests instead of guessing.
How the process works
1
Audit
We analyse the UX and performance of the current site and go through the key user paths.
2
Data analysis
We check analytics and measurements to confirm where the biggest problems are.
3
Recommendations
We prepare a plan of changes prioritised by impact and effort.
4
Implementing changes
We make improvements step by step, starting in a test environment.
5
Measuring results
We compare results before and after the changes and plan further improvements.
How much does improving UX and performance cost?
The cost depends on the site and the scope of work. The estimate is influenced by:
- the type and size of the site — a website, store or application,
- the scope — only an audit and recommendations, or implementation as well,
- the number of key paths and screens to improve,
- the technical condition of the site and the ability to change its code,
- the availability of analytics data and the traffic needed for testing.
We often start with an audit and estimate the implementation in stages. Request an estimate or get in touch.
Why Appinet
We combine analytics data with an understanding of users and technical know-how, so our recommendations can be implemented, not just read. We design and build stores, websites and applications ourselves, so we implement the UX and performance improvements and measure their effects.
Frequently asked questions about UX and performance
How is UX different from performance?
Performance is about the speed and stability of the site, while UX is about how easily users reach their goal. Both affect whether a visitor becomes a customer, so we work on them together.
Does the whole site need to be rebuilt?
Usually not. The biggest effect most often comes from improvements in a few key places, such as the product page, cart or contact form.
Do we need a lot of traffic to improve anything?
No. Audits and usability testing add value with smaller traffic too. A/B tests need more visits, so we use them where they make sense.
Will a faster site be more visible in Google?
Speed and Core Web Vitals are among the factors Google takes into account, and above all they affect how users behave.
How will you measure the results?
We compare performance measurements and analytics data from before and after the changes, e.g. conversion, drop-offs and the time it takes to complete key tasks.
Can you implement the changes on our site?
Yes. We work with various platforms, including PrestaShop, WooCommerce, WordPress and Laravel, so we can implement the recommendations straight away.
Related services
- PrestaShop optimisation — a faster store and higher conversion.
- PrestaShop store audit — a full picture of your store.
- WooCommerce stores — a fast store on WordPress.
- WordPress websites — a fast, convenient company website.
- Web applications — user-friendly interfaces for business systems.