Find out what is holding back sales in your store
A store can seem to work perfectly well and still lose customers because of slow loading, an awkward cart, indexing errors or outdated modules. An audit shows these problems in one place and helps you decide where to start.
We analyse the store from the technical side, performance, SEO, security and the purchase path. The result is a report with a list of problems ordered by their impact on sales and the effort required. You can implement the recommendations yourself or with us — for example as part of PrestaShop store optimisation.
What the audit covers
Performance
We measure loading time and Core Web Vitals and look for the causes of slowdowns in the server, database, modules and theme.
UX and purchase path
We go through the purchase process as a customer: from searching for a product, through the product page and cart, to payment.
Technical SEO
We check indexing, URLs, redirects, the sitemap, structured data and duplicate content.
Security
We verify the PrestaShop and PHP versions, module updates, known vulnerabilities and basic security settings.
Modules and customisations
We assess installed modules and code changes: which are needed, which slow the store down and which will make updates harder.
Report and recommendations
You receive a report with specific problems and recommendations, ordered by priority.
What you get after the audit
An audit report should lead to action, so besides describing the problems it gives clear guidance on what to do and in what order.
List of problems
We describe each problem in plain language: what it is, where it occurs and how it affects the store.
Priorities
We order the recommendations by impact on sales and effort, so you deal first with what brings the most.
Remedial recommendations
For each problem we propose a specific solution that your team or we can implement.
Baseline
We record the measurement results, so it is easy to compare the effects once changes are made.
Update readiness
We point out what needs to be prepared before moving to a newer PrestaShop version.
Review of the results
We go through the report together, answer your questions and help plan the next steps.
How the process works
1
Data collection
We agree on the scope and access, and analyse the store configuration, traffic and available statistics.
2
Technical analysis
We check performance, modules, customisations, technical SEO and security.
3
UX and conversion analysis
We assess the purchase path and the points where customers abandon their purchase.
4
Report
We prepare a report with problems, recommendations and priorities.
5
Review of the results
We go through the conclusions together and agree on a plan for implementing the changes.
How much does a PrestaShop store audit cost?
The cost depends on the size of the store and the scope of the analysis. The estimate is influenced by:
- the size of the store and the product catalogue,
- the number of modules and customisations,
- the scope of the audit — all areas or selected ones, e.g. only performance or SEO,
- access to analytics data, e.g. Google Analytics 4 and Google Search Console,
- whether you also need a plan for implementing the recommendations.
We agree on the scope and the estimate after a short conversation about your store. Request an estimate or get in touch.
Why Appinet
We know PrestaShop from implementations, modules, integrations and migrations, so in an audit we look at the store as a whole rather than at the score of a single tool. Our recommendations are specific and tailored to your store — you know what to fix and in what order. If you wish, we will help you implement them.
Frequently asked questions about PrestaShop store audits
What is needed to carry out the audit?
Access to the store’s back office and, ideally, to analytics such as Google Analytics 4 and Google Search Console. We agree on the details of access before we start.
Will the audit affect how the store works?
No. The audit consists of analysis and measurements — we do not make changes to the store without your consent.
Can I order an audit of just one area?
Yes. We can focus, for example, on performance, technical SEO or security if that is where you see the problem.
Do we have to keep working together after the audit?
No. You can implement the report with your own team or another contractor. If you wish, we will prepare an estimate for implementing the recommendations.
When is an audit worth doing?
When the store slows down, sales or Google traffic drop, before migrating to a newer PrestaShop version, and when taking over a store from another contractor.
How long does the audit take?
It depends on the size of the store and the scope of the analysis. We give the report deadline once the scope is agreed.
Related services
- PrestaShop optimisation — implementing the speed and conversion recommendations.
- Migrations to PrestaShop 9 — when the audit shows it is time for a new version.
- UX and performance — a smoother purchase path.
- PrestaShop modules — fixing or rewriting problematic modules.
- PrestaShop store development — when it is better to build the store anew.