A faster store means more orders
A slow store loses customers at every step: slow-loading categories discourage browsing and a sluggish cart discourages buying. Speed also affects visibility in Google, which assesses pages using, among other things, the Core Web Vitals metrics.
We start optimisation with measurements, not guesswork. We check what really slows the store down — the server, the database, modules, the theme or images — and fix it starting with the changes that have the biggest impact. If you want to understand the state of your store first, start with a PrestaShop store audit.
What we optimise
Core Web Vitals
We improve the metrics Google uses to assess a page: how fast the main content loads, how quickly the page responds to users and how stable the layout is.
Database
We remove unnecessary data and improve indexes and the slowest queries that weigh the store down with a large catalogue.
Server and cache
We tune the server, PHP and caching configuration to your store’s traffic.
Images
We compress images, use modern formats and load images only when they are needed.
Modules and theme
We switch off unnecessary modules, cut redundant scripts and styles and improve the heaviest parts of the theme.
Technical SEO
We tidy up URLs, the sitemap, structured data and indexing, so a faster store is also easier to find in search.
Conversion and the purchase path
Speed is one thing, but customers also need to find products easily and place orders without obstacles. That is why we also look at the elements that influence the decision to buy.
Search and filters
We make products easier to find: more accurate search results and filters that fit your range.
Cart and checkout
We shorten the ordering process and remove unnecessary steps and form fields.
Mobile version
We check how convenient shopping is on a phone: readability, buttons and forms.
Payments and delivery
We make the choice of payment and delivery clear, including fast payments and pickup point selection.
Product pages
We improve the clarity of photos, descriptions, availability and delivery costs on product pages.
Measuring results
We configure analytics, e.g. Google Analytics 4, so you can see how changes affect sales.
How the process works
1
Measurements
We measure speed and Core Web Vitals and look for bottlenecks in the server, database, modules and theme.
2
Optimisation plan
We draw up a list of changes and the order of implementation — starting with those that have the biggest impact.
3
Implementing changes
We introduce optimisations in stages, starting on a copy of the store.
4
Testing
We check that the store works correctly: purchases, payments, modules and integrations.
5
Measuring results
We compare the results before and after the changes and discuss further possible improvements.
How much does PrestaShop store optimisation cost?
The cost depends on the state of the store and the scope of changes. The estimate is influenced by:
- the PrestaShop version and the overall technical condition of the store,
- the number of modules and how heavily the theme has been modified,
- the size of the catalogue and the database,
- the server environment and whether its configuration can be changed,
- the scope of work on the purchase path and conversion.
We usually start with measurements and prepare an estimate for the changes broken down into stages. Request an estimate or get in touch.
Why Appinet
We optimise based on measurements and check every change before it reaches your customers. We know PrestaShop from implementations, modules and migrations, so we know where performance problems usually hide and how to remove them without losing features your store relies on. We show the results in numbers by comparing measurements before and after the changes.
Frequently asked questions about PrestaShop optimisation
Where do you start when speeding up a store?
With measurements. We check Core Web Vitals and look for bottlenecks in the server, database, modules and theme. Only then is it clear which changes will have the biggest effect.
Does optimisation require changing hosting?
Not always. Changes in the store itself — modules, theme, images and database — often make a big difference. If the server is the bottleneck, we advise on the right configuration.
Will anything stop working after optimisation?
We introduce changes in stages and test them on a copy of the store, and after deployment we check the key processes. We do not switch off features your store uses without agreeing it with you.
Will a faster store be more visible in Google?
Speed and Core Web Vitals are among the factors Google takes into account, and above all they affect how customers behave. That is why we combine optimisation with technical SEO clean-up.
How will you measure the results?
We compare measurements from before and after the changes, and if the store has analytics configured, we also look at the impact on customer behaviour and sales.
Is optimisation a one-off service?
It can be, but stores change: products, modules and content keep being added. That is why we also offer ongoing support with regular performance checks.
Related services
- PrestaShop store audit — a full picture of the store before optimisation.
- UX and performance — a smoother purchase path and higher conversion.
- Migrations to PrestaShop 9 — a new platform version as a chance to speed things up.
- PrestaShop modules — fixing modules that slow the store down.
- PrestaShop store development — a new store built with speed in mind.